NESCAC Venture Network, Brand Assets
NESCAC Venture Network Brand Assets

Brand assets

Every mark, in vector.

The mark is a chapel tower, the building almost every NESCAC campus has. It has columns, a spire, and a round window with a star in it. We narrowed the spire and gave the base fins, so it also looks like a rocket on the launch pad, the campus these founders come from, pointed at something new. Each file includes the mark, the wordmark, and the typeface.

Lockups

Building, wordmark and descriptor in one file. One name, one mark. Take SVG for anything that will be resized or printed; PNG for slides, signatures and anywhere the logo just needs to appear.

NESCAC Venture Network, horizontal
Building · horizontal SVG PNG
Venture Network lockup, reversed
Building · reversed SVG PNG
Venture Network lockup, stacked
Building · stacked SVG PNG
Venture Network lockup, stacked and reversed
Building · stacked, reversed SVG

The mark alone

Use the small cut below about forty pixels, the belfry slits and finial drop away and the window opens up, so it still reads at favicon size. The oculus stands alone for avatars, stamps and pins, see the section below for it paired with the name.

The mark
Mark SVG
The mark, reversed
Mark · reversed SVG
Small cut at 44 pixels Small cut at 28 pixels Small cut at 20 pixels
Small cut Ink White
The oculus The oculus in collegiate green
Oculus Solid Green White

The oculus, paired with the wordmark

The rose window lifted out of the building and set beside the name, the quieter, more club-like read, and the one that survives being small. In ink, in collegiate green, and reversed.

Oculus · horizontal
Oculus · horizontal SVG
Oculus · green
Oculus · green SVG
Oculus · reversed
Oculus · reversed SVG
Oculus · wordmark only
Oculus · wordmark only Ink Green
Oculus · stacked
Oculus · stacked Ink Green
Oculus · stacked, reversed
Oculus · stacked, reversed SVG

Usage

Do

  • Keep clear space of one column width on every side.
  • Set it in ink on paper, or reversed in white.
  • Use the small cut below forty pixels.
  • Let the green appear only in the window, and rarely.

Don’t

  • Stretch, rotate, outline or add a shadow.
  • Place it on a busy photograph.
  • Re-set the wordmark in another typeface.
  • Fill the building in any colour but ink, white or the green.

Ink

  • #201E1D · Ink
  • #0A5137 · Green
  • #FFFFFF · Paper

Wordmark set in Cormorant Garamond Bold, subset and embedded in every SVG.